Design Thinking

Design Thinking is a human-centered approach to solving complex problems. Design Thinking consists of five key steps to creating better solutions:

  • Emphathize: Understand needs of the end user
  • Define: Define end user / customer persona(s)
  • Ideate: Brainstorm ideas, narrow down possible solutions
  • Prototype: A visual-interactive mock-up of an idea, created to test an early stage idea, and gather user's feedback.
  • Test: Invite feedback, insights and analyze the effectiveness of the chosen prototype.