Objectives and Key Results (OKR) is a goal-setting framwork to establish focus towards delivering results that truely matter and to direct all initiatives toward measurable strategic outcomes.

OKRs are goal-setting metrics that are meant to be measurable, time-bound, achievable, relevant, and specific.

OKRs are expressed in a format that employees can easily understand. The use of OKRs allows all employees to focus on what’s most important to the company as a whole.