North Star Metric

The North Star Metric (created by Sean Ellis):

  • Centers on customer value from your product.
  • It's a single metric, helps create focus.
  • Clear and simple, it unifies communication.
  • Aims for lasting value, often through habit formation.
  • Aligns with and encourages progress towards your vision/mission.
  • Based on data, not opinions.
  • Drives action in response to its fluctuations.
  • Can help forecast long-term business success.

In the context of Scrum, many Product Owners identify their Product Goal as a North Start Goal to achieve.

Here are few Real-World examples:

North Start Metric

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