North Star Metric
The North Star Metric (created by Sean Ellis):
- Centers on customer value from your product.
- It's a single metric, helps create focus.
- Clear and simple, it unifies communication.
- Aims for lasting value, often through habit formation.
- Aligns with and encourages progress towards your vision/mission.
- Based on data, not opinions.
- Drives action in response to its fluctuations.
- Can help forecast long-term business success.
In the context of Scrum, many Product Owners identify their Product Goal as a North Start Goal to achieve.
Here are few Real-World examples:
[Credits: Unknown]