North Star Metric

The North Star Metric (created by Sean Ellis):

• Centers on customer value from your product.
• It's a single metric, helps create focus.
• Clear and simple, it unifies communication.
• Aims for lasting value, often through habit formation.
• Aligns with and encourages progress towards your vision/mission.
• Based on data, not opinions.
• Drives action in response to its fluctuations.
• Can help forecast long-term business success.

In the context of Scrum, many Product Owners identify their Product Goal as a North Start Goal to achieve.

Here are few Real-World examples:

[Credits: Unknown]