Key Performance Indicators (KPI)

A performance indicator is a quantifiable measure of performance over time for a specific strategic objective.

Key Performance Indicators (KPIs) are performance indicators most critical to an organization.

KPIs provide goals for teams to work towards, milestones to gauge progress, and insights that help employees across the organization make effective decisions. From sales and marketing to finance and HR, KPIs help every area of the business move forward at the strategic and operational level.